Henrik Axlund Creative Director and Partner at MacWell Henrik Axlund has spent his career working at the frontier between art and technology, alongside engineers, scientists, artists, designers and storytellers.

His experience on both sides of the spectrum has given him a unique talent to dive deep into technological understanding, and express it with lucidity and beauty. As a storyteller with a passion for all things tech, he has long standing global clients such as Microsoft, ZEISS, Qualcomm and Nokia.