Vannett Li

Vannett is an award-winning business and venture strategist known for bridging that gap between possibility and reality. Unlike many, she didn’t build her career by specializing in one industry—she built it by recognizing the macro patterns of human behavior, adoption, and business that transcend industries.

Over the past 16 years, working across 12+ industries has taught her that reality is the great equalizer. Markets do not reward the most “innovative” ideas—they reward the ideas that solve meaningful problems in ways customers are willing to adopt. Commercial success depends as much on addressing customers’ mental and emotional barriers to change as it does on technical breakthroughs.

Her client portfolio spans global leaders including Anheuser-Busch InBev, Diageo, Nestlé, Unilever, Bayer, Google, and Hain Celestial, alongside emerging innovators such as Debut Biotech, Exponent Beauty, Sunrise Session (personal care), and Playground (sexual wellness). Beyond consulting, Vannett speaks internationally to audiences of 600+ and mentors founders and creatives through organizations including Venture Capital World Summit, Dell Entrepreneur Mentorship Program, Sephora Accelerate, Credo for Change, SF Design Week, The One Club for Creativity, and Pratt Institute.

Known for combining sharp strategic clarity with bold perspective, Vannett delivers direct, human-centered solutions grounded in enduring behavioral truths. Her approach is equal parts optimism and disruption, challenging conventional thinking while creating practical pathways to growth.

Comet Chaser is an objectively disciplined consultancy that reveals foundational clarity.